http://news.sky.com/skynews/Home/Business/France-LOral-Found-Guilty-Of-Racial-Discrimination-In-Its-Garnier-Department/Article/200906415318953?lpos=Business_Second_World_News_Ar ticle_Teaser_Region_2&lid=ARTICLE_15318953_France% 3A_LOr%3Fal_Found_Guilty_Of_Racial_Discrimination_ In_Its_Garnier_Department_
L'Oréal has been found guilty of racial discrimination after it hinted that it only wanted young, white women to sell its shampoo in France.
The court was told that a Disticom executive had sent a fax in 2000 saying that Garnier's hostesses should be aged 18 to 22, wear size 38 to 42 clothes and be "BBR".
This stands for "bleu, blanc, rouge" (blue, white, red) — the colours of the French flag — and is a well-known code for white people, La Cour de Cassation was told.
Prosecutors said that Garnier wanted to exclude members of the ethnic minorities on the grounds that they would be less likely to win custom for its shampoo in French stores.
The Paris Appeal Court had fined L'Oréal and Adecco €30,000 each and ordered them to pay a further €30,000 each in damages to SOS Racism.
It also follows last year's denials from L'Oréal executives that they lightened singer Beyoncé Knowles's skin for an advertising campaign.